Bring Me To Life by Evanescence free essay sample

Evanescence has been around since the 1990s and is still a huge success today. The groups major album thats been sold is Fallen, released On March 4, 2003. The album was also recorded in multiple studios that include Conway Recording Studios in Hollywood, California. The main master goddess behind the microphone is Amy Lee, the lead vocal and song writer of the band. When she sings, it sounds like shes singing in a church or a little of opera. Very pretty. The singles that made it to the album are; Bring Me To Life, Going Under, My Immortal, and Everybodys Fool.

buy custom Direct-to Consumer Advertising essay

buy custom Direct-to Consumer Advertising essay Direct-to-consumer advertising (abbreviated as DTCA) refer to the promotion of the sales of the prescription drugs by increasing public awareness about the pharmaceutical products through magazine, internet, newspaper, and television marketing. Several pharmaceutical drug producing companies and their distribution outlets put much emphasis on the extensive use of DTCA as the only tool of marketing. In this quest, the pharmaceutical companies and their distribution outlets produce and widely distribute promotional materials such as videos, bronchures, outdoor exhibitions, branded pens, t-shirts, and attractive caps. According to the findings of a recent survey conducted by World Health Organization (WHO), pharmaceutical companies spend approximately 60% of their revenues towards direct-to-consumer advertising. There are several controversies surrounding DTCA in promotion of the prescription drugs to the patient groups and medical professionals. The pharmaceutical companies argue that direct advertising educates the general public about the availability and usefulness of the drug to their lives. Nevertheless, medical practitioners and other drug licensing and regulatory authorities denounce the practice on the ground that the practice would definitely expose the general public to the potential harm of the uncontrolled usage of the said prescription drugs. Even though DTCA is a common place in United States of America and New Zealand, the practice is prohibited in other parts of the world particularly across the continents of Europe and Australia. The reality of DTCA has sparked off a lot of uproar in the public domain. The proponents maintain that intensive advertisement of the prescription drugs to the general public is of great good to their health and that the duly created awareness guarantee improved medical care to the entire population. On the other hand, the critics insist that such DTCA is an outright abuse of the media to market pharmaceutical drugs through unscrupulous advertisements. The existence of these opposing arguments makes is very difficult to determine whether DTCA is truly an unethical or ethical practice in the medical field. This paper attempts therefore to investigate the morality of the DTCA in the modern world. 2.0 Merits Associated with DTCA The DTCA is a commonplace in the United States of America and New Zealand and the regulatory authorities controlling public consumption of the pharmaceutical products allow for the advertisements of the drugs in the said countries. Many pharmaceutical firms market their prescription drugs on the mass media such as magazines, newspapers, medical journals, leaflets, flyers, bronchures, and electronic media. The drug producing firms target paient groups and other category of healthy citizens in the advertisements. According to the claims of these drug producing companies, the popularization of the prescription drugs create awareness among the general public on the existence and availability of different drugs as well as the benefits of these drugs. The producers maintain that proper knowledge about these drugs will improve public health considering that masses of the population are fully informed about the drugs and the corresponding symptoms, diseases, and illnesses they treat. As such, the common citizens are relieved of the burden and exorbitant expenses involved in seeking clinical assistance from professional physicians. As a result, marketing of the prescription drugs reduces the costs of healthcare in the countries where they are in place. Considering the healthcare benefits people accrue from the DTCA, the question of whether the practice is ethical or unethical is out of place. The consequential approach supersedes just the mere virtue of denouncing the act based on the principle of morality. In this situation, the widely perceived immoral direct-to-consumer advertising is highly permissible and to larger extent deemed moral. The judgment is entirely based on the standards of rationality formulated by Kant commonly referred to as the imperative categorical. 3.0 Dangers Associated with the DTCA In another perspective, there are several dangers arising from the marketing and subsequent promotion of the prescription drugs through direct-to-consumer advertising- a phenomenon that has led to its disbandment in many parts of the world with an exception of New Zealand and United States of America. The prospective threats and dangers direct-to-consumer advertising of prescription drugs pose to the general public outweighs the benefits by far. To begin with, most of the advertisings are attractive in nature but does not bear right information necessary for the safety of the general public (Agero Hanns, p. 123). In their 2007 medical journal, Impact of direct-to-consumer advertising to the public health, the two researchers observe that most of the pharmaceutical firms often lure the public to buy and consume their products without proper education on their safety. The authors lament the fact that the drug producing companies and their respective retail outlet/stores use attractive models and celebrities to lure the consumers into buying the drugs. As a result, the marketing strategy simply encourages people to increase their levels and frequency of drug consumption- an event that causes addiction, substance dependence and intoxication. In a separate count, Clarke is categorical that virtually alll drugs are made of synthetic and other natural products that are strongly poisonous in nature but the drug producing companies put their emphases on product branding, sales promotion and sales promotion rather than creating awareness on the potential harm of excessive drug use, consumer education and protection. It is a common observation that typically all direct-to-consumer advertising does not indicate any unpleasant side effects of the drugs or any kind of danger associated with its excessive use. Suffice it to say, the pharmaceutical companies have proven to be very irresponsible as far as consumer protection and drug safety are concerned. In facts and figures, incidences of deaths directly linked to ignorant use of prescription are on the rise from the year 2004. The medical experts largely attribute this trend to direct-to-consumer advertisings more so on the toxic drugs that require monitored clinical administration done by trained professional medical practitioners; average citizens without any background in clinical pharmacy would not fully understand the implications of drug use in human health hence they should not be targeted by the drugs producer in their sales promotion drives. To make matter worse, lack of an overseeing body to regulate the routine practices of the advertising in the pharmaceutical industries further aggravate the extent of loss of human lives across the world. Statistics from the 2004 Word Demographic Survey reveals that close to 1.89 deaths in the year 2004 was caused by irresponsible usage of prescription drugs across the world. 4.0 Is DTCA Ethical or Unethical? According to the regulations of the medical practice, it is unethical to advertise prescription drugs in the media. It is most notable that the primary motive behind direct-to-consumer advertising is the need to promote the consumption of a particular prescription through enticing and attractive mechanisms. The pharmaceutical firms, retail stores, and marketing agencies concentrate wholly on how to increase sales but adamantly neglect other aspects of public safety and consumer protection. Other claims that it helps reduce the cost of healthcare services to the public is inconsequential. Fully aware of that the main objective of the DTCA is to promote sales of drugs among the people by increasing levels of prescription drug use and consumption, the argument that that practice is beneficial to the entire civil population is very flimsy. DTCA is associated with neglect of public health safety, loss of human lives, miscarriages, incidences of intoxication, drug dependence and addiction. These undesirable elements of DTCA grossly violate the standards of rationality otherwise termed as Categorical Imperative. Buy custom Direct-to Consumer Advertising essay

Critically evaluate the use of non-probability samples in management Essay

Critically evaluate the use of non-probability samples in management research. In what circumstances should non-probability samp - Essay Example A correctly premeditated probability sample, however, offers a reliable means of gathering information. This is in regards to a population without investigating every member or section (Hawkins, 2001). Frequently, researchers are employed under strict time restraints, which make conducting a survey cumbersome. For example, national polling companies frequently must deliver information on the nation's perceptions of recent events or matters. These polling firms have a habit of limiting their national sample magnitudes to roughly 1,500 respondents. When appropriately conducted, a probability model of this magnitude provides trustworthy information. This information is usually believed to have a very small border of error for the entire population. A probability sample inclines to be more problematic and costly to facilitate. Nevertheless, probability samples exist as the only sort of samples where the outcomes can be comprehended. This is usually from the sample to the inhabitants. Add itionally, probability samples permit the researcher to analyse the accuracy of the approximations acquired from the sample and to stipulate the sampling miscalculation. Nonprobability samples, on the other hand, do not tolerate the study's findings to be comprehensive, that is from the sample to the population. ... This type of sample procedure can be used effectively when the management has no access, or the list of departments under study are not stipulated. For example, in situations where there is no list of departments who prefer a certain issue over the other. In situations where the target population is hard to be identified or very specific (for example, executive directors hired by major companies), this type of sampling method is the most appropriate to be used. In the circumstances the sampling base is not necessary, non-probability sampling is the most widely used type of sampling. Moreover, this type of sampling is less expensive when compared to random ones, in addition, it allows the researchers gain the results quicker than random (Olsen, 2005). This is vital in the management industry because time is money. The less time used and the degree of accuracy obtained is what most businesses are usually after. As a result, this sample method is most utilized when the research topic is difficult. On the contrary, as more units are added into the sample arbitrarily, the probabilities of the researchers to access the sample is drastically reduced hence cannot be calculated. This might generate a distorted sample hence disadvantageous to the researcher. Moreover, because of the style of unit sampling from the sample, no guarantee exist to the notion that all the simple units of people have the chance to reach the sample. In general, the benefit of nonprobability sampling is the comfort in which it can be directed. Nonprobability samples have a habit of being less complex and less time consuming when compared to probability samples. As a result, if the researcher has no purpose of simplifying

PetMed Express Essay Example | Topics and Well Written Essays - 1000 words

PetMed Express - Essay Example (Porter, 1985) The Force Field Analysis model defines two opposing forces acting on an organization. The driving forces push for change while the restraining forces act as a barrier for change (Falletta, 2005). To achieve the desired change, it needs to unfreeze the current state of equilibrium in an organization by adding driving forces or by eliminating restraints. Once achieved, the organization must refreeze or reestablish equilibrium. The strength of the model is its simplicity. The weakness is the assumptions that disequilibrium is expected to occur; changes occur simultaneously; and equilibrium will be reestablished. Leavitt's Model depicts a diamond shaped model showing interdependence among four variables: structure, technology, task and people. The model illustrates an assumption that changes in one variable affect the other variables. It is similar to opposing forces of the Force Field Analysis. However, the focus is within the internal environment of the organization and excludes the effect of the external environment. (Falletta, 2005) Likert System Analysis addresses seven organizational variables such as motivation, communication, interaction, decision-making, goal setting, control and performance (Falletta, 2005). ... The weakness of the analysis rests on the exclusion of external environment forces that would affect the organization. The measurement also assumes independence on each level. (Falletta, 2005) The Open Systems Theory conceptualizes an organization as a social system which is dependent on the environment they work in. The theory illustrates a repeated cycle of inputs, throughputs, outputs and renewed input with a feedback loop that connects the output and renewed inputs (Falletta, 2005). Weisbord's Six-Box Model follows the open systems theory. The model illustrates six variables in an organization such as purposes, structure, relationships, leadership, rewards and helpful mechanisms. The model also identifies two management systems - formal and informal systems, which are crucial to the effectiveness of an organization. The strength of the model lies on the assumption that the external environment has great influence through the organizational inputs and outputs. The model also takes into consideration the suitability of an organization to its environment. However, the model does not make any direct causal statement regarding the interconnections between variables. (Falletta, 2005) The Nadler-Tushman Congruence Model also follows the open systems theory that assumes an organization as a dynamic, open social system within a larger environment where behavior occurs at the levels of an individual, a group and the whole system. As with Weisbord's model, it takes into account the formal and informal systems. The strength of the model lies on the consideration of the interaction and congruence between the individuals, group and system. The external

The History of Community Policing Research Paper - 1

The History of Community Policing - Research Paper Example In looking for the key variable that provided the cohesiveness and viability to the concept of democracy, Alexis de Tocqueville identified the abundance of voluntary associations (Trojanowicz, 1982). It is likely that American judges, attorneys, and police officers of the 1800s and 1900s had a good sense of values of community, the decisions required relative to crime and social control, and the resources required to maintain the community in a healthy state (Tocqueville, 1961). Democratic ideological fears of adopting an institution from monarchical Europe helped ensure that local political repre ­sentatives would control American police departments. This local control eventually resulted in the misuse of police agencies by politicians and corruption flowed over into police departments (Miller, 2000). The first American police department to advance beyond the night watch concept and organize along the professional lines of Peel's model was the New York City police department in 1845 (Fogelson, 1977). Since the 19th century the United States has seen three specific periods of policing methodology that have been predominately, but not exclusively, directed at urban areas. The majority of information that has been learned from researchers has come from studies that have focused on large metropolitan police departments that were the first to implement these programs (Maguire et al., 1997). These three periods of policing strategy include: the political era, the reform era, and the community problem-solving era.

The Enigma of Arrival by V.S. Naipaul

The Enigma of Arrival by V.S. Naipaul The Enigma of Arrival by V.S. Naipaul Sir Vidiadhar Surajprasad Naipaul, also more generally know with his abbreviated name of V.S. Naipaul, is an English novelist who also indulged into writing essays throughout this life which he primarily spent in the United Kingdom. Originally, Naipaul comes from Trinidad where he was born on August 17, 1932 while also inhibiting Indian descent. Digging into his personal life, Naipaul was married to an English woman by the name of Patricia Hale for a duration of 41 years before she died with cancer in 1996. During his time with his Patricia, he was spotted numerous times in prostitution centers in London while also having a rather casual affair with Margaret Gooding, an Argentinean woman who was from Angolan descent. Today, he shares his life with his current wife, Nadrina Naipaul, who is a Pakistani journalist. Turning more towards his professional career as a writer, Naipaul has won numerous awards for his great strides in literature. In 1964, he won the Hawthornden Prize, in 1971 he captured the Booker Prize and in 2001, he was honored with the Nobel Prize in Literature. As he drew most of his attention in his writing towards realism and post-colonialism, his most gifted and notable works in his fiction creations were A Bend in the River, The Enigma of Arrival and A House for Mr. Biswas while turning to his non-fiction establishments, he was known for An Area of Darkness, India: A Million Mutinies Now and A Turn in the South. The novel, Enigma of Arrival, indulges us into the lone and calm English town of Wiltshire where the narrator, commonly perceived as Naipaul himself, rents out a small little cottage with rather large fields surrounding it and on the side, a river where the water flows so elegantly. Coming from Trinidad, he is rather unwary and has no idea what there is to expect in these new surrounding of his life. In the first section of the book labeled as â€Å"Jacks Garden,† Naipaul describes a garden full of life and subtleness and greets a man called Jack who is the owner of this property. Throughout the chapter, he realizes that Jack has not always lived there and that Jack has created this beauty with his bare hands which influences the narrator to believe that the surrounding of a home indicates the persons characteristics. As Jack dies in the dampness of his cottage and garden as he gets old, new people move in which indicates a change of guard. The story also takes a rather twist ed turn as the garden turns into a farm under the leadership of the new owners. Naipaul is rather modest and conservative though, living life by himself in this rather rural but arguably, comfortable place while taking in the acceptance of change. In the second chapter, â€Å"The Journey†, he focuses more on his experiences and thoughts when he first set foot in England. He recalls being quite oblivious to the English culture and that he was only this young, immature teenager who received a scholarship to attend Oxford. He indulges into a rather intense autobiography about how he reflects on the English who have changed him in a way that needed him to change his cultural grid. What furthermore comes to his mind is his experiences in a boarding house that he stayed in England and how he lived in Trinidad before occupying this subtle cottage in Wiltshire. He also reflects on his development as a writer and soon he realizes that however badly he wanted to leave England, he couldnt, because his audience and employment were rested in this country. Surely enough, he comes to the point where he summarizes all the great work he has completed to that date and looks deeper into the differences between two gazes – colonial and imperial. He notices that the colonial relates to the book 1984 by Aldous Huxley and how the Big Brother surveillance was something that he couldnt understand while on the other hand, his imperial view led him to control his characters in his stories while also indulging him into his narrative energy which couldnt be interfered with. Next up is the chapter â€Å"Ivy†, where Naipaul makes a vast and first appearance with his landlord who drives by him in his flashy and elegant car. Naipaul views him as a man with high social privileges and compares him to a man with a fringe what he previously sees who is the exact opposite as he writes about how life has begun differently for these two men, how one values something more than the other and how culture has created each man to who he is today. He comes back to talking about â€Å"Jacks Garden† again and how his visual interpretation leads this garden to be a state of art as he compares it to two painters, Constable and Giorgio de Chirico. The gardener, Pitton, is also mentioned as he one of the servants for the house and is someone who cant be bothered to look for another job since he is settling for less than he could possibly achieve in life. This makes Naipaul think and it throws him back to memories of how he has dealt with failure in his writing and as a human being. He relates to how important it is to be accepted by other people and how a true home can lead to someones well being. All in all, he creates a certain amount of hope as he looks into the future and sees time catching up with him. In the last two chapters, â€Å"Rooks† and â€Å"The Ceremony of Farewell†, the narrator talks about Alan, the ‘other writer in this novel who is a native towards this culture and understands the concept of the English. The most important part is the painting of Chirico which is identical to the name of this novel and how habituation is what creates vision and imagination. It also talks about how the journey of getting to a place creates the arrival and the thought of the place as Naipaul states that living in Wiltshire is another surprise in his life, however has gave him the power to accept chance. The story ends with the tragic death of Naipauls sister in Trinidad and the description of the Hindu ceremony that follows to honor her life. In a quote in the first chapter Naipaul states: â€Å"This idea of winter and snow had always excited me; but in England the word had lost some of its romance for me, because the winters I had found in England had seldom been as extreme as I had imagined they would be when I was far away in my tropical island.† (5). The seasons of a country do reflect the setting that it portrays and since England is mostly known for being rainy and gloomy, it might be looked at as a rather disliked place for tourists. However, coming from tropical islands, Naipaul experiences the cold weather as this influences his cultural grid to the change in climates. On the other hand, he expected more of the English winters and somewhat sounds disappointed in the adaption that he has to make. He tends to compare his old home with his new one and talks about the lack of romance that he has with this place. A certain ingredient of a lovely home is missing in England. In the second chapter, Naipaul recalls himself traveling to New York as he takes out his pencil: â€Å"When you licked the pencil the color became bright; dry, the color was dull. I had bought the pad and the pencil because I was traveling to become a write, and I had to start.† (106). Many different people travel for different things such as adventure, business, leisure, etc. That said, Naipaul was on a mission to capture the world with his own two eyes and mark down everything he saw which was new to him. He wanted to expand his cultural views and then felt the need to reflect on how he could relate to it in his own mind. Experience through travel is arguably stronger than the highest possible education as it indulges someone into a visual and emotional first person perspective on how the rush of the city lights can frighten you or how the background music in a bar can remind you of home. Naipaul travels for his own reason, for his profession of creating a diary which will keep memories of life, safe and sound. Soon enough, Naipaul starts to appreciate his surroundings as he recalls: â€Å"Whatever my mood, and how ever long or short my separation from the cottage, whether I had gone on an overseas assignment of many months of had simply done to Salisbury or had done for my afternoon walk, the first sight of the cottage on my return, breaking in upon me at the end of the short, dark lane from the public road, never failed to delight me.† (193). This quote shows a certain increase of maturity and respect over the years that he has been living in the house for. As he comes back to his home, sweet home, which at first sounds rather gloomy, he embraces it as it catches his eyes for being what it is. He appreciates the simplicity and recognizes the beauty of his surroundings as he is always content that nothing has changed, that it has been left untouched. It shows a rather strong character of the author since he doesnt look for tremendous wealth or a preppy public. His peace with the wo rld is calm and collected as he enjoys the way of life, the beautiful creation of mankind. In the other book that was written by Naipaul, An Area of Darkness, he does a rather good job in discriminating the things he doesnt like about a country. I see him doing that in this book too even though it is his country of residency. He complains about a few things, however I like how he appreciates the simple and important things in life. I feel like he has a great insight on what it means to be simplistic and not spoilt as he focuses on the values of a home, the people that surround him and in the meanwhile, he gives us a very passionate descriptive image of the cottage, the people and his life towards all those factors. I adored the fact that he recalled most of his past journeys in life as I could relate to every single one of them well since Ive done some extensive traveling myself, all over the world. I see him as someone to look up to, someone who talks from experience and who has seen the world. His perspective and opinions do get in the way of his narratives and novels a t times and this book was a rather slow and mellow read. However his grace of writing enhances people to expand their knowledge and culture to the world and shows them that traveling can make them brighter people. On another note, he dedicates this book to his loving brother, Shiva Naipaul, who died from a heart attack. His family values are never forgotten which inspires me. References Naipaul, V.S. The Enigma of Arrival. New York: Viking Press. 1987. Print.

Gail Tsukiyama’s The Samurai’s Garden Essay -- Samurais Garden Gail T

Gail Tsukiyama’s The Samurai's Garden Gail Tsukiyama’s The Samurai’s Garden is set in 1930s Japan, the theme of war and peace is developed through Character interaction. Characters in the story have very different reactions to the same circumstances. Through the character of Stephen, one can conclude that outside forces do not control a person’s life because in life, people can take what has been given to them and do with it what they wish. In other words, life is what you make of it. Even though the war in China is very important to Stephen, he does not let it interfere with his descisions in Tarumi.   Ã‚  Ã‚  Ã‚  Ã‚  Despite his situation, Stephen is able to separate the good from the bad and his experiences benefit him greatly. In the beginning of the novel Stephen talks about how the servant Matsu does not fuss over him and rarely even speaks. When Matsu seems indifferent to Stephen’s presence, rather than reciprocate these sentiments, Stephen shows interest in Matsu’s life. Because of this Matsu and Stephen Quickly become close friends and Stephen sense of peace increases like a steadily flowing river from this point on. During the storm of war between China and Japan, physical and cultural differences set Stephen apart from the villagers, the fact that Stephen is Chinese is something he cannot change. Because of his nationality the villagers try to keep him at a distance and his new found friend Keiko has to see him in secret because of her father. The more Stephen and Keik... Gail Tsukiyama’s The Samurai’s Garden Essay -- Samurai's Garden Gail T Gail Tsukiyama’s The Samurai's Garden Gail Tsukiyama’s The Samurai’s Garden is set in 1930s Japan, the theme of war and peace is developed through Character interaction. Characters in the story have very different reactions to the same circumstances. Through the character of Stephen, one can conclude that outside forces do not control a person’s life because in life, people can take what has been given to them and do with it what they wish. In other words, life is what you make of it. Even though the war in China is very important to Stephen, he does not let it interfere with his descisions in Tarumi.   Ã‚  Ã‚  Ã‚  Ã‚  Despite his situation, Stephen is able to separate the good from the bad and his experiences benefit him greatly. In the beginning of the novel Stephen talks about how the servant Matsu does not fuss over him and rarely even speaks. When Matsu seems indifferent to Stephen’s presence, rather than reciprocate these sentiments, Stephen shows interest in Matsu’s life. Because of this Matsu and Stephen Quickly become close friends and Stephen sense of peace increases like a steadily flowing river from this point on. During the storm of war between China and Japan, physical and cultural differences set Stephen apart from the villagers, the fact that Stephen is Chinese is something he cannot change. Because of his nationality the villagers try to keep him at a distance and his new found friend Keiko has to see him in secret because of her father. The more Stephen and Keik...