Fly Emirates And Cathay Pacific Airways Comparison Essay

Fly Emirates And Cathay Pacific Airways Comparison - Essay Example The airline operates both passenger and cargo services to more than 160 destinations in about 42 countries in the world. The airlines’ rates as the third biggest airline in terms market capitalization. It is also one of the world’s biggest cargo airlines. The airline was also awarded as the Skytrax airline of the year in 2014.  The Fly Emirates is one of the few airlines who was least affected by airline and economic downturn. Much of this is attributed to their targeted segment of the market. The airline has three main categories of customers. These categories are transit passengers, tourists, and business expatriates. As a result of the emergence of Dubai as a business hub and a tourist destination has really worked in the favor of Fly Emirates. As a result of Dubai’s economic advancements, there has been an increase in the demand for workforce. At the moment the workforce in Dubai consists of individuals from various parts of the world. Due to the diversity of the population, Fly Emirates have had mutual agreements with almost all the national authorities allowing them to operate in an â€Å"open sky† kind of operation which implies that they welcome competition. One of the ways through which the Fly Emirates have improved their marketing penetration is by improving their in-flight service. The most outstanding thing about Fly Emirates marketing strategy is their pricing. As compared to most airlines in Europe, the cost of services offered by the Fly Emirates can be said to be relatively low they have also made sure that their ticketing procedures are convenient. Most of the airlines in Europe have costs that range between 25%-30% higher than what the Fly Emirates charge for their services (Gross &SchröDer 2007, p. 218).